Gift Card Company
- Product Design

While at this company I was working on many different projects from the Customer facing smartphone app to the SMB onboarding dashboards.

Consumer App

About this project
The consumer app is the portal for customers to buy gift cards from SMB's, add their cards to a mobile wallet and get rewarded. Powered by Apple App Clips, Android Instant Apps or the web customers can quickly scan a code and send a gift card to their friends / family or work colleagues in an instant.


The company wants an experience built that puts the customer's gifting experience at the heart of everything. Making sure the process is Special removing stigma around gifting gift cards.
Parts of this project I worked on

Currently my main responsibilities in the consumer app are:

- Purchase flows for buying gift cards from SMB's (App Clips)
- Receiving flows for receiving gift cards (App Clips)
- Place (Gift) Rewards
- Explore Page

Purchase flows for buying gift cards from SMB's (App Clips - Final Branded Design)
Receiving flows for receiving gift cards (App Clips), (Mid-Fi Design)
Place Rewards Flow

SMB Onboarding Dashboard (Low-Fi)

About this project

The onboarding process is one of the most important parts of the platform, it will be the portal that will allow us to onboard SMB merchants onto the platform at scale. The whole platform has to be made to seamlessly fit into SMB's lives and guide them through the complex world of payments so they can take gift cards on their end.

Parts of this project I worked on

Please note: This project has been parked at the low-fi stage as we are waiting for the new branding and design system to come from our branding agency. The screenshots above are a basic wireframe flow to depict the flow a customer will take to complete onboarding onto our platform.

The proposed onboarding flow came from a two week research phase to understand how the fintech industry is onboarding on scale.

The end proposal is a mesh between online onboarding and customer service building a platform that enables potential clients to call us for a product demo, sales questions or onboarding support anytime throughout the process.

Firstly, the user is able to sign up though an industry first SSO connection with their POS/Payment Provider. This enables SMB customers to login with a platform they use daily and import important business information over for a quicker and easier onboard.

Now, the user is able to sync their account with their payments provider syncing terminal information over so the user doesn't need to go through the complex process of finding that information and keep it up to date. The API's can just sync it over and keep it up to date no matter how big they grow.