Product Creation and Design

Karta Gift Cards

Year
2022
Role
Product Designer
Company
Gift Cards
Karta Gift Cards

What is the Company?

We are looking to create the next generation of gift card technology bringing industry leading technology to small/medium sized businesses (SMB's) all the way to enterprise and program managers.

The Role

Working alongside the Head of Design, I work on designing the platform we are going to deliver to SMB's across Australia in 2022. In the role I focus on creating product to enhance the world of digital gifting of both SMB's and their potential customers. Everything I do is driven by the desire to make their experiences with gift cards the best they can be placing their needs first.

Role Duties

As part of my role, I have the following duties:

• Competitive intelligence research of the fintech landscape to inform feature developments

• Liaising with the development and operations teams on design and function iterations

• Design user flow, wireframes and user interface of parts of the upcoming gift card products

• Frequent design QA with development team

• UX & UI audit of gift card products

Holistic Customer Experience
• Design for responsive web, iOS and Android apps while thinking about the touch points like email, customer support, notifications or other components of user experience.
• Design, customise or plan out interaction between customer journey and product and/or the company as a whole.


Prototyping
• Discovering products that customers love requires continuous collaboration with colleagues and frequent validation with external users and customers.
• Regularly create high and low fidelity prototypes to gather user insights and communicate your ideas.


User Testing
• Perform testing and validation work of ideas with customers
• Analyse customer feedback and other insights, turning them into documentation that will be used for senior management reviews.

Click here to view design work for this project